CASE STUDIES
Every great composition starts with a single note — and every business, with a spark of rhythm and intent. These case studies are the score of my professional symphony: moments where process met passion and structure turned chaos into harmony.
From AI startups to creative agencies and government tech, each story below captures a business finding its groove — and scaling to a louder, cleaner, more confident sound.
AI Like Me — Composing the Go-to-Market Foundation for a New Era of Creators
AI Like Me set out to empower influencers with AI-driven tools to generate passive income and build stronger fan connections—but like many early-stage startups, the vision needed structure to take shape. I built the company’s pipeline strategy from the ground up, creating a clear rhythm for how leads are captured, qualified, and nurtured. Leveraging my Partners Network, we implemented automation and workflow systems that brought precision to the process while keeping creativity at the core.
Working closely with the CEO, I helped shape pricing, positioning, and partnership strategies to align the brand’s story with its market opportunity. Together, we’ve built the foundation for scalable success—transforming early traction into sustained momentum and setting the stage for AI Like Me to reach its full potential in the fast-evolving creator economy.
MPMTeam — Orchestrating a Scalable Sales System for a Creative Powerhouse
MPMTeam is a creative marketing agency known for blending storytelling and technology to craft immersive brand experiences. I helped bring structure to their brilliance—building a scalable outbound framework complete with custom messaging, sequencing, and meaningful outreach that stayed true to their creative pulse. Within 90 days, the new system was in full swing—increasing qualified meetings, boosting engagement, and managing outreach to hundreds of potential partners and clients. Working alongside leadership, we also refined ICPs and strategies to strengthen MPMTeam’s position as a thought leader in a fast-evolving creative landscape. Together, we built a lasting rhythm for growth—and set the stage for their next crescendo.
Crowdbotics —Turning Up the Volume on Scalable Growth
When I joined Crowdbotics, the company was focused solely on app development—but the tempo was changing fast. I helped design and scale a sales system that could keep pace, building the outbound and inbound frameworks, crafting playbooks, refining pipelines, and leading calls that brought structure, clarity, and collaboration to the process.
As the company evolved into what eventually became Xperts and Core Story, I transitioned seamlessly—keeping the beat steady while growth accelerated and bringing a renewed sense of community to a rapidly expanding team. The results spoke loud and clear: monthly revenue climbed 40%, annualized sales improved 25%, and new Fortune 500 partnerships joined the stage. Beyond sales, I helped amplify client advocacy and delivery quality, ensuring every project stayed in tune as the company found its next crescendo.
SoniClear — Transforming a Government Software Provider Into a Scalable SaaS Business
When I joined SoniClear, the company was built on one-time product sales—a dependable melody ready for its next evolution. I helped orchestrate the shift to a subscription-based SaaS model, creating a recurring revenue framework, training internal teams, and guiding a full transition toward scalable service delivery and client retention.
The results hit all the right notes—recurring revenue grew by over 300% in the first year, with steady 25% year-over-year growth thereafter. Beyond sales transformation, I helped lead SoniClear’s presence at key government technology conferences, elevating brand visibility and deepening relationships across municipal, state, and federal agencies. Together, we turned a strong solo act into a sustainable symphony of growth..
Relevant Volunteer Work: Building Sustainable Systems for Large-Scale Art and Community
As Head of the Leadership Team for a volunteer-led arts and wellness collective, I helped guide strategy, operations, and creative execution for large-scale community art installations and experiences. My focus was bringing structure to passion—balancing creative freedom with sustainability.
I led production of the Axolotl: Earth Guardian, an iconic large-scale art vehicle that became one of the centerpieces of its ecosystem. Through capital campaigns exceeding $300K and coordination of 100+ contributors, we delivered safely, on schedule, and with sustainable growth practices in place. Under my leadership, the collective grew to 250+ members with shared infrastructure and long-term scalability—transforming an inspired community project into a sustainable creative movement.
Confidential Hospitality Technology Client — Building Scalable Outbound and Event Strategies
This software company serves the hospitality and property management industry with tools that elevate guest experience and streamline operations. When I arrived, there was no outbound strategy in place—so I built one from the ground up. I developed the full framework, including CRM setup, sequencing, messaging, and performance tracking, and trained internal teams to execute consistent, high-impact outreach campaigns.
The system I designed is still in place today, continuing to increase qualified demo volume and improve both conversations and conversions through structured follow-up and multichannel engagement. I also led event strategies that drove measurable pipeline growth and forged lasting partnerships, creating a scalable foundation that remains central to the company’s rhythm of growth.
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